How to grow your career at Yell’s Belfast office

Yell’s Belfast office is home to our digital sales consultants and has been a key business in the centre of Northern Ireland’s capital city since 2004.

To find out what life is like in our Donegal Square office, Yell Careers talk to three of our Belfast team members about what their jobs involve, how they got started at Yell and how their careers have grown over their time with us.

Discover what makes working at Yell Belfast a great opportunity for your career as we meet Karen Malone, a Digital Account Manager, Danielle Farrell, a Learning and Development Consultant who is a key face for new starters at Yell Belfast and Zara Mallon, a recently-promoted Sales Coach.

Meet Karen Malone

Job title: Digital Account Manager

Role before joining Yell: Business graduate from Glasgow Caledonian University.

Favourite colour: Salmon Pink

Favourite food: Thai

Favourite film: I prefer box sets… Peaky Blinders is my favourite.

What’s your current role at Yell, and how did you get to that position?

I’ve recently started a new role as a Digital Account Manager in Belfast, which is a field sales role. I joined Yell in 2007 when they opened the first ever department in Glasgow and was working as a Senior Digital Sales Consultant, working from home and contacting customers over the phone.

This year, I chose to apply for a face-to-face sales position in our Field Sales team, because I wanted to develop my career and my sales skills.

The opportunity to change to working from home six months ago allowed me to make sure I was happy not being in an office environment everyday before I made the change to field sales.

Karen is a two-time Telesales Professional of the Year BESMA Award winner. Read more about Karen’s BESMA award win.

What do you like the most about your role?

I love the digital products we can recommend to local businesses. I love building a good relationship with customers over the phone and helping them understand how our marketing solutions and service levels can help their business.

What skills do you believe you have learned during your time at Yell?

Resilience. And I have become a digital marketing expert. I’ve also gained multiple sales techniques.

Who inspires you and why?

My mum has been a big inspiration for me. She has been very successful in her career and works extremely hard, all while being a single, full-time mum.

What characteristics do you need to be successful at Yell?

Positivity and a can-do attitude

What would you say to someone considering applying to Yell?

Absolutely go for it! Yell has changed my life completely and given me things I never thought were possible. It takes hard work and commitment, but it has been worth every second.

Meet Danielle Farrell

Job title: Senior Learning and Development Consultant

Role before joining Yell: Team leader at an insurance company

Favourite colour: Currently duck egg blue!

Favourite food: Chinese

Favourite film: The Green Mile

What was your journey to your current position as Senior Learning and Development Consultant?

I started in Yell in March 2014 in the telesales team. In June 2016, I got the opportunity to apply for the Learning and Development Consultant role and was successful. I wanted to learn and absorb everything I could about the role to gain continuous improvement and then working towards a senior role. I was promoted to my current senior role in April 2018.

What’s the best thing about training new starters at Yell?

Being part of our new consultant journey into the business and watching them grow successfully into their role. I find new starters like to keep me updated on their progress and it’s lovely to still see that enthusiasm and excitement as well as watching them hit their personal and business goals. I regularly get consultants speaking to me several months after their initial training to tell me how much they enjoy the job.

What do you like most about our company culture?

The culture is supportive and we have dedicated employees across the business. The senior management team here are amazing and down to earth. It’s also a fun environment to work in.

Who inspires you and why?

My colleague, Belfast Contact Centre manager Ryan Graham. Ryan and I were in the same team when we both started as consultants. I have watched him transition from consultant to manager, deputising for Contact Centre Managers (CCM) and he is now a permanent CCM. Ryan’s way with people is outstanding, he is very open and subjective and always making sure the people are at the heart of his plans.

What would you say to someone considering applying to Yell in Belfast?

Do you have a good work ethic? Are you dedicated to take on a challenge? Do you want to work somewhere that continually works to develop you in role to make you better or help you to progress? Do you want to earn amazing money? Then welcome to Yell!!


Meet Zara Mallon

Job title: Sales Coach, Channel Support Team

Role before joining Yell: Telesales consultant in the telecoms industry

Favourite colour: Purple

Favourite food: Sunday roast dinner

Favourite film: I love science fiction thrillers

So, you’ve just been promoted, what is your current role at Yell?

As Sales Coach I support our business channels through coaching programmes. I can be working 1:1 with individuals, as well as with groups or specific teams. The aim is to provide help develop our sales teams and help them reach their full potential.

Talk us through your journey to this role…

I had worked in direct sales for over three years, I always wanted to progress in the business but needed to feel ready and that the time was right. I felt that I had gained enough knowledge of the business and confidence in myself to start moving forward, supporting the business and helping to develop others.

I worked hard to make sure all the required criteria were met: KPIs, targets and attitude. So when the role came up I was more than prepared to go for it.

What do you like most about our company culture?

I really like how the company is constantly evolving and changing. Obviously, the market that we work in is very fast-paced so the company is matching that too. What I like most about the company culture is the teamwork aspect. No matter what team you are in, everyone works together and is supportive and willing to see each other do well.

What are your major personal and professional goals?

I am at the early stages of building a house with my fiancé and planning our wedding. At work I want to be successful in my current role and continue to challenge myself. I want to develop further within Yell, growing my skills to help distinguish where I will be most useful to the business moving forward.

What would you say to someone considering applying to Yell?

100% go for it! If you are willing to work hard the rewards are totally worth it. You will be working with the number one digital marketing service provider in the UK. The atmosphere within Yell is very welcoming and friendly and the support you get to help you succeed is amazing.

Want to join our Belfast team?

Apply to work at Yell Belfast


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