Yell’s national aspiring managers programme has an exceptional first year

Amplify team members
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Amplify is Yell’s first national talent programme for aspiring managers. The programme helps our employees to become leadership-ready by learning and applying foundation management skills in the workplace.

As a company committed to identifying and developing talent we want to show our teams that there are various paths within the organisation to help them shape and advance their career.

One of the programme leaders, Luca De Sio said: “The Amplify course is structured to be meaningful to the individual and gives opportunities to practice and hone the skills learned, even before a management role becomes available”.

For ten months throughout 2017-18 we delivered the programme using a mix of group sessions, webinars, self-assessments, video learning and mentoring opportunities. It all culminated in a final business case and presentation in front of members of the Senior Leadership Team.

Amplify team presentation

Programme delegate, Charlotte De Placido, from the Yell Agency said: “I loved the mix of online learning and face-to-face workshops, particularly the modules that required us to run team meetings and do other interactive activities with our managers.”

“My favourite part of the programme was delivering the business proposal at the end. It really made us work towards a common goal and gave us a fantastic opportunity to get in front of the senior leadership team,” she continued.

Throughout the Amplify process, a ‘talent deal’ is struck between the company, the aspiring manager and their own line manager – ensuring support is a 360-degree process – which allows the delegate to get the absolute best out of the programme.

One of the aspiring managers from the programme, Rachael Wood, was asked why she decided to apply for the programme: “I particularly liked that Amplify is a company-wide initiative and enabled me to meet other delegates around the business. This in turn has helped me to broaden my mind to understand the drivers behind other areas in the business.”

She went on to give her thoughts about what she gained from the programme: “I’ve really enjoyed the psychological aspect of managing a team, dealing with different personalities and learning styles. It’s reassuring to know that I work for a company that puts value in employing a diverse workforce.”

Our talent development team are made up of two experienced trainers, Gayle Thursfield and Luca De Sio. They have taken time to hone the Amplify programme content and delivery and have just launched Year Two with an increase in delegate numbers from across the business, thanks to the popularity and successes of our first year.

What does it take to be a manager?

Yell’s career trainers, Gayle Thursfield and Luca De Sio, offer their top three tips for approaching a management role.

  1. Have a growth mindset
    Growth mindset refers to a learning theory developed by Dr Carol Dweck. It revolves around the belief that you can improve intelligence, ability and performance.
  2. Expand your capabilities
    A high-performing individual doesn’t necessarily make a great team manager. As important as it is to understand the functions and processes of your team’s work, it is one part of a wider frame of capabilities that make a great team manager. Coaching, strategic thinking, collaboration, and leading your team are all part of the manager’s toolkit to drive a team forward.
  3. Start working towards those goals now
    Think about what you could start doing to begin understanding the role of the manager and take on certain activities to build some of those skill sets. A great starting point could be working with your own manager to take on more coaching activities with the team.

The first year of Amplify has been a great success, with 50% of our delegates now in management roles. Several of the members have also moved into new roles across the business, such as project management and quality assurance.

Want to learn more about careers at Yell?

Check out the dedicated Yell Careers homepage.

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Salli Hunt

Salli Hunt

Salli is a Talent Acquisition Consultant at Yell. She is based out of our Birmingham office.