For the third consecutive year, Yell has been named as one of the UK’s best places to work in the Glassdoor Employee Choice Awards. Yell is proud to be ranked at number 13, with a score of 4.3 out of 5, up 15 places on 2017. There were over 22,000 UK employers in the running for the awards, which are determined by anonymous reviews posted by Yell employees, past and present. Glassdoor allows employees to share their insights and opinions about their work environment and to give a satisfaction rating on key workplace factors such as career opportunities, benefits, culture, values and senior management.
To find out more about the work culture at Yell, we spoke to Yell Head of Talent Mark Cull to get his thoughts on what makes our company a great place to work.
What are your thoughts about Yell being named as one of the UK’s best places to work third consecutive year?
Unlike other awards this is based entirely on the feedback that our employees have shared on Glassdoor so it’s really pleasing. Looking back over the past three years at Yell, we have gone through considerable change which has given our team opportunities to learn new skills and move into other areas of the business. Many of our employees have benefited from this and I think some of that feedback is reflected in the reviews on our Glassdoor page.
Tell us about Yell’s approach to Talent Development.
We are in the second year of our National Talent Programme, called Amplify, which identifies and develops people who aspire to be a manager in the future. Amplify is a nine-month programme based on our leadership capability framework and gives staff the opportunity to collaborate with similar individuals across all areas of the business.
There is a mixture of workshops, online learning and the opportunity to put their skills into practice with a mentee and to work on a group project. The results from the first year have been pleasing with several delegates being promoted into Manager roles already. We also place a big emphasis on digital learning and we have recently launched our sales capability learning app that allows our sales people to access short, sharp learning modules via their mobile devices. They can choose whether to view them as a video, read them as a PDF or listen to them as a podcast.
How does Yell support new starters?
We support new starters in a variety of ways depending on the role they join the business in. Our Sales Induction Programme (SIP) for Field Sales and Telesales staff is a blend of classroom training, online courses and practical on the job learning. The SIP is well known throughout the sales industry and it’s pleasing to see so many positive reviews about this programme on Glassdoor. We also run annual undergraduate programmes and local inductions across our non-sales roles.
What are you looking forward to at Yell in 2018?
I’m looking forward to the launch of new products and services for our business customers and consumers. We are in such an interesting phase of digital growth and it’s exciting to see so many talented Software Engineers and Product Developers working together to create the Yell of the next five years. From a talent and development perspective I’m excited about our growing undergraduate programme and looking forward to seeing more people join the business as apprentices.
Any advice for those considering Yell as their next career move?
I’d encourage anyone thinking of joining Yell to read our company reviews on Glassdoor and have a look at the good, the bad and the indifferent. I’d also advise them to speak with one of our Talent Acquisition Consultants, who all work directly for the company. They can give an open and honest insight into our culture, helping anyone interested to decide if we’re the right place for their next career move. As I mentioned before, Yell is a business continually going through rapid change, meaning it is not the perfect environment for everyone. However for those who like working at pace and helping to drive change, it’s incredibly rewarding.