Introducing Yell’s new Free Listing journey

Yell free listing journey
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To kick off 2017, Yell.com is excited to introduce our new, upgraded free online listing journey – a quicker and easier way to get your business found and chosen online.

 

Business owners have been able to register their business details online for free with Yell for many years. But in autumn 2016, we rebooted our process to make it quicker and easier to get your business details online. Our engineering and product teams worked hard over the summer to identify pain points in the old journey and make our new form work harder for your business.

 

The new free listing journey gives you the opportunity to add more details or content about your business during the signup process and lets you take advantage of Yell’s reviews platform and business services straight away.

How do I use the new form?

To add your business to Yell.com with the new journey, simply head to yell.com/free-listing and search for your company name and postcode.

 

If we already have your company details listed on Yell.com, we’ll match you with our existing page to claim as your own. Then you can create an account and start updating your business details straight away.

 

How to add your business to Yell.com with our new journey

If you’re new to Yell, you can add location and contact details before creating an account and heading to the content editor. We’ll then validate these details to ensure that your business is real, currently operating and meets our advertising guidelines.

 

In our old journey the validation and approval method often held up this process. After the initial sign up, businesses had to wait up to 2 days for their listing to be approved. This occasionally delayed publication and meant some business owners forgot to come back to add more content to their page.

 

Instead, our team have removed this issue by reversing the process, with validation now towards the end.

 

As a business owner you are now able to add more content for your business – such as photographs, opening hours, payment methods and a detailed description upfront – all while our validation process is happening in the background.  Once your business is verified, all content gets published onto Yell.com in one go. It’s a process which can now take as little as 8 hours.

 

For users on the go, the team has also optimised the journey for mobile devices. We know many web forms are tricky to use on small devices, so our mobile users will see a dedicated, mobile-friendly page helping them get through the journey more easily.

 

Yell's Free listing journey on mobile
Yell’s Free Listing Journey on mobile

We first introduced our new listing journey in September 2016 and since then over 40,000 users have uploaded their businesses to Yell.com. Business owners who have gone through our new journey tell us they love how easy it is to update a business, get reviews and start reaching new customers straight away.

 

The effects of this change on new business listings on Yell.com have been dramatic. Since launching the new free form, we’ve seen a 700% increase in the number of listings claimed by business owners (meaning they can now edit and control their own profile page), and a 400% increase in the amount of content added to new listings.

Horwich Launderette Yell.com profile page
An example of a complete, well laid out profile page submitted using the new journey.

If you’d like to see more from this journey, leave a note in the comments or reach out to the engineering team behind the page: @yelldev.

 

Get listed!

Try out our new free business listing page and get your business on Yell.com for free today!

Get your free listing here

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Steve Workman

Head of Web Engineering Steve is the Head of Web Engineering at Yell, and an organiser of the London Web Standards meetup group