Yell sales teams win big at BESMA 2016

Yell win Sales Team of the Year Award at BESMA 2016
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Yell’s sales professionals are proud to have won three awards at the prestigious British Excellence in Sales & Marketing Awards 2016 (BESMA).

Organised by the Institute of Sales & Marketing Management (ISMM), the UK’s largest professional sales body, BESMA showcases the achievements of the best sales specialists in the UK.

Yell is excited to be have been awarded Telesales Team of the Year 2016, for our Birmingham TCM Team 10 which is managed by Sara Feeley, (pictured below). Sales Team of the Year 2016 (over 50 employees) went to the Premise East Midlands North Team, managed by Helen Peake, (main image).

Sarah Feely accepts the BESMA Telesales Team of the Year 2016 award on behalf of her team, Birmingham TCM 10.
Birmingham’s TCM Team 10, managed by Sara Feeley (centre), picked up Telesales Team of the Year 2016. Image courtesy: ISSM

Telesales Professional of the Year 2016 was awarded to Karen Malone from Yell’s Belfast office. Impressively, this wasn’t Karen’s first time on the winners podium, she retains the title for the second year in a row.

Yell's Karen Malone accepts Telesales Professional of the Year award at BESMA 2016.
Karen Malone, (centre) was awarded Telesales Professional of the Year for the second time at BESMA 2016. Image courtesy: ISSM

The Yell winners collected their awards at a gala award ceremony held at London’s Grosvenor House Hotel and hosted by Dara O’Briain, comedian and host of Mock The Week.

The winners were chosen after two days of intense judging and interviews by ISMM’s panel of industry leaders, held at Latimer Place, Buckinghamshire in December.

At the judging day, Janet Garcia, judge and Commercial Director of Imparta, said, ‘These awards allow us to actually recognise the best in class. We’re looking for something exceptional, because the standard is really high.’

Richard Hanscott, Yell CEO UK, said of the award wins: ‘After a gruelling nomination and judging process, our winners fought off competition from finalists in blue-chip organisations such as Virgin Media, Sage, Liverpool Victoria (LV), EON, SSE Energy and Unify to name but a few.

‘Each year, BESMA actively look for and consider the way the top sales people and teams behave and operate, not just the numbers they deliver. Each of these winners have demonstrated these qualities in the best way possible. I am delighted and extremely proud that this year Yell has seen the highest number of accolades awarded to one single organisation.’

See the full list of winners at the BESMA 2016 homepage.

Want to join one of our award-winning sales teams? Find out more about Sales Careers with Yell.

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Claire Slobodian

Yell Digital Content Writer Claire Slobodian is the editor of the Yell Blog. She is Yell's Digital Content Writer and spent five years as a journalist in Shanghai.